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Alejo Escrivá

Product Marketing Manager
Los Angeles, CA, USA
Marketing Part time

With experience working in both Latin America and the United States, I am a creative and analytical product marketer, an entrepreneur with experience in growing startups and communities, and a recent MBA business analytics graduate.

For over eight years, I’ve been planning B2B and B2C marketing strategies, shaping and positioning lovable products, and executing impactful end-to-end integrated marketing campaigns, including product launches and establishing strategic partnerships.

Specialties:
• Market research & Competitive analysis
• Product positioning and messaging
• Go-to-market strategy
• User journeys & Marketing automation
• Lead generation & Content strategy
• Integrated marketing campaigns
• Strategic Partnerships

Industries of interest:
• Blockchain & Crypto
• Education & Edtech
• Energy & Renewables
• Marketplaces
• Fintech

Work Experience

Head of Marketing
Brandly Apr 2020 - Apr 2021

Leading Brandly's marketing team was a challenging and enriching experience. After re-writing the marketing strategy–and regardless of the pandemic–we managed in one year to increase 50% the number of leads, 185% revenue, and customer satisfaction by 20%.

Senior Marketing Associate
Brandly Aug 2019 - Apr 2020

Turning data into growth strategies
• Leading inbound demand generation (PPC, SEO, SEM)
• Managing the content marketing operation
• Email marketing orchestration
• CRO & funnels optimization
• Reporting & analysis (KPIs, OKRs)

Product Marketing Manager
Viggot Jan 2016 - Jun 2018

Boosted sales by 40% by creating the fastest growing business unit (Wall art), which opened the doors to important clients and led us to start exporting again.
Leading the product and marketing team at Viggot taught me about the importance of relationships with international suppliers and partners in the space.

Marketing Associate
Viggot Feb 2015 - Jan 2016

 Implemented OKRs as goal-setting framework
• Managed paid and content marketing initiatives
• Reporting: marketing and overall business performance (KPIs)
• Led the research and development of new products

Founder & CEO
Decopop May 2011 - Jan 2016

Founded the first online photo printing & framing service in Argentina. One year later, the press named us "The Framing Store 2.0" in the newspaper. Decopop was acquired by an industry leader. It was a really fun and enriching experience.

Education

MBA - Business Analytics
United States University Nov 2019 - Apr 2021
Marketing Management
UCLA Apr 2017 - Aug 2019
Industrial Design
University of Buenos Aires Jan 2005 - Dec 2011

How much do you like Cardano (10 highest)

10

Twitter Username

AlejoEscriva

Accepted Payment Methods

ADA, FIAT Currencies (USD, GBP, YEN, ...), Other Cryptocurrencies (BTC, ETH, DOT, ...)