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Edi-Hezri Hairi

Digital Growth Manager
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Marketing Full time

A marketing professional with more than 10 years of experience working directly with global media & creative agencies in producing award winning creative campaign which were used on multiple marketing platforms (broadcast & digital). Shows an intense passion to bringing ideas to life and strive to improve and to excel in all business responsibilities and goals in life. 

With a background running a video production firm, as well as managing operations within larger organisation. Experienced in project management and team leadership; has allowed me to effectively lead content production crews, cross-functional teams, manage collaborative client relationships and deliver high profile projects on-time and on-budget.

Spoken Language: English, Malay & Deutsch.

Skills & Expertise: Media Production, Content Strategy & Execution, Production Management, Marketing Communications, Research & Planning, Broadcast & Digital Media, Creative & Media Sales, Client Servicing & Relationship.

Work Experience

Academic Lecturer
INTI International Colleges, Subang (Malaysia) Aug 2018 - Aug 2021

Academic Lecturer (Film, TV Production, Radio Production) - INTI International College Subang (AUG/2018 – Present)


  • Deliver lectures professionally and effectively for designated subject.
  • Be involved in scholarly activities.
  • Develop, review and update all learning materials in compliance with the syllabus and curriculum.
  • Participate in the development, administration and marking of exams and other assessments. - - Provide academic counseling and pastoral care to all students.
  • Delivery of teaching courses, assessment, curriculum development and faculty initiatives.
  • Be involved in campus activities when required.

Subjects taught:

  • Film Criticism
  • Television Production Technique
  • Radio & Podcast Production
  • Digital Media Communication
  • Business Ethics
Head of Content Pre-Production Team
Media Prima CJ O Shopping (Malaysia) Oct 2017 - May 2018

Head of Pre-Production Unit (Content Production) – Media Prima CJ O Shopping Sdn Bhd (Oct 2017 - May 2018)

Job Summary

  • Managing TV home shopping content production and unit members
  • Being responsible for all the organizational aspects of production scheduling and budgeting
  • Ensuring that productions run smoothly, meet deadlines, and stay within budgets

Responsibilities and Duties:

(1) Unit Management

  • Manage KPI for under Production Unit.
  • Conduct appraisal session with staffs.
  • Prepare confirmation assessment for the new staff under probation.
  • Involve in staff recruiting and show host audition.
  • Collect and compile monthly expenses forecast.
  • Manage staff attendance and Annual Leave record.
  • Transparent communication with staffs to boost teamwork spirit as and when required.
  • Prepare weekly report to GM CPD department
  • Attend weekly meetings for Production

(2) Production Management

  • Observe roles & responsibilities for under Pre-Production Unit and Technical Team.
  • (Manage job rotation for PD & show hosts and shooting arrangement with MD & scheduler)
  • Get the show host availability and schedule for upcoming shooting.
  • Plan for a concept for Popup bugs and bottom panel liner for every marketing campaign.
Executive Producer (TV Commercial)
Farsight Production (Malaysia) Nov 2012 - Aug 2017

Executive Producer/TV Commercial Production (Nov 2012 - Aug 2017)

Responsible in all business aspects; Marketing & Sales (Business Development), Recruitment, Staff Management, Production Management and supervising Post-Production works.

I have gained a whole new set of experience working with global media & creative agencies in producing videos that were used in multiple marketing platforms (TV/Web). I am also honored to have serviced MNCs (FMCG, Telco’s, Government Agencies, etc.) in providing consultancy and creative solutions in producing and managing their creative projects (Web Development, TV Commercial, TV Capsules, Corporate Videos & Social Media Projects).

Responsibilities and Duties:

  • Creative Content Creation & Strategy
  • Production budget and cost control
  • Production scheduling
  • Raising facility tenders and managing third party suppliers
  • Crew appointments and management
  • Raising and negotiating creative contracts
  • Realizing the impossible within budget
  • Always delivering on schedule and to the bottom line.

Skills & Experiences:

  • Media Production (Broadcast & Digital)
  • Content Strategy and Execution
  • Production Management
  • Marketing Communications
  • Content Research and Planning
Content Producer (TV Commercial/Digital)
Paint In Motion Studio (Malaysia) Mar 2011 - Feb 2015

Executive Producer/TV Commercial Production (Mar 2011 - Feb 2015)

Throughout my experience in establishing this design house (Paint In Motion Studio Sdn Bhd), I am responsible in all business aspects; Marketing & Sales, Recruitment, Staff Management, Production Management and supervising Post-Production works.

Responsibilities and Duties:

  • Production budget and cost control
  • Production scheduling
  • Raising facility tenders and managing third party suppliers
  • Crew appointments and management
  • Raising and negotiating creative contracts
  • Realizing the impossible within budget
  • Always delivering on schedule and to the bottom line.
Consultant I, ITO Service Delivery
HP Enterprise Services (HP/ES) Feb 2010 - Jan 2011

Responsibilities and Duties:

  • Provide expertise for IT infrastructure (e.g. servers, network), application infrastructure (e.g. SAP), and related services (e.g. Business Continuity) throughout the life-cycle of a deal in accordance with contractually established terms and conditions and established technical standards.
  • Provides technical input, solutions, and recommendations to deal pursuit.
  • Engaged in and provides support for transition/transformation efforts.
  • Monitors service delivery compliance to budget, quality standards, and customers and/or internal businesses/end user requirements.
  • Provides IT infrastructure and/or application infrastructure life-cycle technical support, including planning, project management, installation, on-going management/monitoring/troubleshooting, and de-installation, following operational policies and processes that are compliant with industry standards (e.g. Information Technology Infrastructure Library (ITIL).
  • Manages the technical/service relationship between HP and the customer, and between HP and subcontractors/vendors.
  • Works with the key customers and/or internal businesses/end user representatives (Infrastructure Support Managers, Client Manager and the Account Delivery Manager) to retain customers and build the business.
Executive, Programme Management
Multimedia Development Corporation Sdn Bhd Mar 2009 - Feb 2010

Responsibilities and Duties:

  • Managing the assigned Capability Development Programmes (MSC CDP)
  • Implement initiatives and activities according to the operational plans, goals and strategic objectives of the dept. * Continually monitors the needs of clients and trends.
  • To manage programmes risks and escalate issues.
  • To ensure budget are effectively managed and utilized.
  • To maintain clear records for financial matters, budgeting, programmes and projects.
  • To ensure that all goes according to procedures, contracting and policies are adhere to.
  • To ensure the accuracy, integrity, and timeliness of all progress updates, financial accounting and reporting.
  • To ensure compliance with all laws and regulations.
Associate, Business Services (Procurement)
Electronic Data Systems (EDS MSC Sdn Bhd) Mar 2008 - Mar 2009

This role is to provide back office functions to the Customer Services Office. It includes the Fulfillment of services relating to project administration and quoting procurement of hardware for EDS key clients.

  • The establishment and maintenance of ongoing relationships between EDS and our customers.
  • Successful Fulfillment of standard and non-standard procurement requests from all customers in a project and IMAC Space.
  • Need to follow up closely with Vendors, Field Support and clients to ensure the order fulfillment is completed.
  • Understand and comply to client Service Level Agreements and ensure its met.
  • Producing customer quotes for hardware and software items, support and maintenance, service offerings, supplementary charges and decommissioning credits.
  • Receiving Service Requests from customers and logging them in the CAMS and SAP tool.
  • Assigning Tasks to EDS Service Provider Groups via the CAMS and SAP tool.
  • Collating charges to enable customer billing.


Bachelor in Mass Communication
Curtin University, Australia Feb 2006 - Aug 2009
Diploma in Boradcasting
Malaysia Institute of Integrative Media Jan 2003 - Dec 2005
Certificate in Computer Science
Sunway University, Malaysia Jan 2001 - Jan 2002

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